These congregations should be seen as a separate and distinctive religious realty. If we begin to think of them as not just individual isolated congregations, but rather as a unique religious phenomenon — as a distinctive market segment — we can begin to address the question of why they have become so popular in the past few decades, Scott Thumma Research documents Spokane’s changing religious population https://favs.news/faith/clergy-and-congregations/research-documents-spokanes-changing-religious-population