The real burden of guilt, and the real responsibility for change, rests not on a company's customers but on those who authored, approved and carry out the abuse of employees.
For some of us, picking goods based on sustainability, fair trade or how the company treats a worker in a factory two continents away is secondary to picking goods that won’t put a checking account into overdraft, and balance the budget with food and medicine.
Boycotts can be effective.
A poster exhibit in the Phase 1 building at Spokane’s Washington State/Eastern Washington State campus illustrates how economic activism has worked over the years; from the Montgomery Bus Boycott in the 1950s, the anti-Apartheid movement of the 80s to today’s call by many organizations to boycott Israel.